Monday, July 28, 2008

Whole Earth Catalog

Whole Earth Catalog

The Whole Earth Catalog was a counterculture catalog by Stewart Brand published twice a year from 1968 to 1972, and occasionally thereafter, until 1998. Apple Inc. founder and entrepreneur Steve Jobs has described the Catalog as a conceptual forerunner of Web search engines.[1]


Andrew Kirk in Counterculture Green notes that the Whole Earth Catalog was preceded by the Whole Earth Truck Store. This store was conceived of as the "first phase" of his Whole Earth idea and was "an alternative library" [2] and an "abbreviated version of Brand's earlier hope to tour the country with educational fairs. The truck was a store but was also a lending library and mobile microeducation fair." [3] It was created in his "1963 Dodge Truck." In 1968, Brand and his wife Lois went "on a commune road trip" with the truck. [3] The Truck Store finally settled in its permanent location in Menlo Park, California. [4]

Brand's intent with the Catalog was to provide education and "access to tools" so a reader could "find his own inspiration, shape his own environment, and share his adventure with whoever is interested." The Catalog's development and marketing were driven by an energetic group of founders, primarily Stewart Brand, whose family was also involved with the project. Its outsize pages measured 11x14 inches (28x36 cm). Later editions were more than an inch thick. The early editions were published by the Portola Institute, headed by Richard Raymond. In 1972, the catalog won the National Book Award, the first time a catalog had ever won such an award.[citation needed]

Brand's publishing efforts were suffused with an awareness of the importance of ecology, both as a field of study and as an influence upon the future of humankind and emerging human awareness.

The catalogs disseminated many ideas now associated with the 1960s and 1970s, particularly those of the counterculture and the environmental movements. Later editions and related publications edited by Brand popularized many innovative ideas during the 1970s-1990s.


Stay Hungry. Stay Foolish.

Posted in Interestingness by Man on May 11th, 2008

“Stay Hungry. Stay Foolish.” that was what end of Steve Jobs Commencement Speech at Stanford University, 2005. He quoted the phrase from a magazine he saw, The Whole Earth Catalog. Describe as a beautiful quotation accompanied by a gorgeous scene in which a new day at the back of this magazine.


Stay Hungry. Stay Foolish.

Il 12 giugno 2005, in occasione della cerimonia annuale per il conferimento delle lauree a Stanford, Steve Jobs ha pronunciato questo bellissimo discorso. Qui troverete il video (preso da YouTube) e il testo completo in italiano (traduzione di Fabiusli di e in inglese. Non aggiungo altro. Spero solo che possa ispirare voi quanto ha ispirato me.


PS: Un grazie al mio Cuginetto che me l'ha segnalato!

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